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<P><FONT size=1>你好，发给您看一下</FONT></P><FONT size=1>
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style="FONT-SIZE: 18pt; FONT-FAMILY: 黑体">产品需求分析与需求管理－－如何搞定市场需求</SPAN></B></P>
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color=#ffffff face=微软雅黑><SPAN
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<P style="MARGIN-BOTTOM: 0px; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em"><SPAN
style="FONT-SIZE: 14px; FONT-FAMILY: 微软雅黑; COLOR: rgb(255,255,255)"><B>11月24-25日北京<BR>11月28-29日上海<BR>12月01-02日深圳</B></SPAN></P>
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style="MARGIN-BOTTOM: 0px; FONT-SIZE: 14px; FONT-FAMILY: 微软雅黑; COLOR: rgb(255,255,255); MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em">【讲
师：董奎（Don）】</P>
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<P
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color=#ffff00><SPAN
style="COLOR: rgb(255,204,0)"><B>【</B></SPAN></FONT><SPAN
style="COLOR: rgb(255,204,0)"><B>收费3200元/人</B></SPAN><SPAN
style="COLOR: rgb(255,204,0)">（含两天中餐、指定教 材、证 书、茶点）</SPAN><FONT
color=#ffff00><SPAN
style="COLOR: rgb(255,204,0)"><B>】</B></SPAN></FONT></P><BR><BR></TD></TR>
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<H2
style="FONT-SIZE: 12px; FONT-FAMILY: 微软雅黑; COLOR: rgb(51,51,51); LINE-HEIGHT: 1.5em"> </H2>
<H2
style="FONT-SIZE: 12px; FONT-FAMILY: 微软雅黑; LINE-HEIGHT: 1.5em"><STRONG><FONT
color=#008080>课 程 背 景/Background</FONT></STRONG></H2>
<UL
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; FONT-FAMILY: 微软雅黑; LIST-STYLE-POSITION: inside; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em">
<LI>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-TOP: 0px; TEXT-INDENT: 21pt"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'"><FONT
color=#333333>通过和众多国内科技企业接触，发现这些企业中普遍存在：<o:p></o:p></FONT></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0px 0cm 0px 42pt; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">1.<SPAN
style="FONT-SIZE: 7pt; FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'"><B>技术很牛，但最终倒闭的公司一大推</B>；被技术人员嗤之以鼻的公司，反而活的还不错<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN: 0px 0cm 0px 42pt; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">2.<SPAN
style="FONT-SIZE: 7pt; FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">研发从早忙到晚，产品开发的不少，但市场成功的产品屈指可数，<B>开发的越多，死得越快</B><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN: 0px 0cm 0px 42pt; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">3.<SPAN
style="FONT-SIZE: 7pt; FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'"><B>产品开发闭门造车</B>，关注技术，不关注客户；<B>产品开发出来才找客户、找卖点</B><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN: 0px 0cm 0px 42pt; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">4.<SPAN
style="FONT-SIZE: 7pt; FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">了解市场的不懂技术，懂技术的不了解市场，不知道<B>需求应该谁负责</B><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN: 0px 0cm 0px 42pt; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">5.<SPAN
style="FONT-SIZE: 7pt; FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">需求准确把握决定产品成败，但没有人关注需求，即使<B>偶尔想关注也不知道如何关注</B><B><o:p></o:p></B></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN: 0px 0cm 0px 42pt; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">6.<SPAN
style="FONT-SIZE: 7pt; FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">需求的表达不够结构化，充斥着<B>“</B><B>故事会</B><B>”</B><B>格式的需求</B>，直接影响了不同团队对需求理解的一致性<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN: 0px 0cm 0px 42pt; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">7.<SPAN
style="FONT-SIZE: 7pt; FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">缺少完备的需求收集、汇总、分析机制，<B>“</B><B>公司神经末梢与大脑失去联系</B><B>”</B><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN: 0px 0cm 0px 42pt; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">8.<SPAN
style="FONT-SIZE: 7pt; FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">不能从自身能力提升来引导客户需求，反而天天在<B>抱怨客户需求经常变动</B><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN: 0px 0cm 0px 42pt; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">9.<SPAN
style="FONT-SIZE: 7pt; FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">针对需求大家<B>“</B><B>吵成一锅粥</B><B>”</B>：公司与客户吵，市场与开发吵，开发与测试吵，……<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-TOP: 0px; TEXT-INDENT: 21pt"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'"><FONT
color=#333333><B>不能满足客户需求、给客户创造价值，再牛的技术也没有价值</B>。根据权威机构统计项目缺陷的<B>56%</B>来源于需求定义错误，<B>80%</B>的缺陷修复成本用于修复需求导致的错误，<B>把技术变成金钱的不二选择关注、锁定、满足市场需求，创造客户价值</B>。<o:p></o:p></FONT></SPAN></P>
<P class=MsoBodyTextIndent2
style="MARGIN-BOTTOM: 0px; MARGIN-TOP: 0px; LINE-HEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'"><FONT
color=#333333>本课程重点讲解：<o:p></o:p></FONT></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0px 0cm 0px 42pt; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">1.<SPAN
style="FONT-SIZE: 7pt; FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">如何确定目标客户，如何分析需求关系人？<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN: 0px 0cm 0px 42pt; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">2.<SPAN
style="FONT-SIZE: 7pt; FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">如何从市场（客户）角度进行有效的客户需求收集？<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN: 0px 0cm 0px 42pt; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">3.<SPAN
style="FONT-SIZE: 7pt; FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">围绕产品成功2个核心因素差异化+成本优势，整理产品需求<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN: 0px 0cm 0px 42pt; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">4.<SPAN
style="FONT-SIZE: 7pt; FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">如何对客户需求进行整理和分析，形成产品包需求？<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN: 0px 0cm 0px 42pt; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">5.<SPAN
style="FONT-SIZE: 7pt; FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">如何基于产品需求与竞争友商对比分析，确定我们的核心诉求，形成产品概念？<o:p></o:p></SPAN></FONT></P>
<P class=MsoBodyTextIndent2
style="MARGIN: 0px 0cm; LINE-HEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'"><FONT
color=#333333>课程贯穿案例分享，详细讲解<B>目标客户</B><B><SPAN
class=Apple-converted-space> </SPAN></B><B>à</B><B><SPAN
class=Apple-converted-space> </SPAN></B><B>客户要求</B><B><SPAN
class=Apple-converted-space> </SPAN></B><B>à</B><B><SPAN
class=Apple-converted-space> </SPAN></B><B>客户需求</B><B><SPAN
class=Apple-converted-space> </SPAN></B><B>à</B><B><SPAN
class=Apple-converted-space> </SPAN></B><B>产品包需求</B><B><SPAN
class=Apple-converted-space> </SPAN></B><B>à</B><B><SPAN
class=Apple-converted-space> </SPAN></B><B>产品概念确定</B>全过程，详细讲解把<B>技术转变为金钱</B>的方法和工具（<B>利润区、回溯分析、决策模型分析、</B><B>KJ</B><B>、</B><B>$APPEALS</B><B>、</B><B>BSA</B><B>、概念定义</B><B>7</B><B>个核心秘诀、破坏性创新的</B><B>3</B><B>石蕊实验、</B><B>Sweet
Point</B><B>模型、基于不同产品生命周期的</B><B>12</B><B>个创新思路</B>等），提升产品的竞争力，确保市场成功、财务成功。</FONT></SPAN></P></LI></UL>
<H2
style="FONT-SIZE: 12px; FONT-FAMILY: 微软雅黑; LINE-HEIGHT: 1.5em"><STRONG><FONT
color=#008080><BR></FONT></STRONG></H2>
<H2
style="FONT-SIZE: 12px; FONT-FAMILY: 微软雅黑; LINE-HEIGHT: 1.5em"><STRONG><FONT
color=#008080>课 程 收 益/Earnings</FONT></STRONG></H2>
<UL
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; FONT-FAMILY: 微软雅黑; LIST-STYLE-POSITION: inside; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em">
<LI>
<P class=MsoNormal
style="MARGIN: 0px 0cm 0px 21pt; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">1. <SPAN
class=Apple-converted-space> </SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">掌握从市场角度进行有效的客户需求收集的机制和方法，筛选高质量的客户需求；</SPAN><o:p></o:p></FONT></P>
<P class=MsoNormal
style="MARGIN: 0px 0cm 0px 21pt; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">
2. <SPAN
class=Apple-converted-space> </SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">掌握对客户需求进行整理、分类、分析的方法，提高各个角色对需求理解的一致性，最终形成产品包需求，明确产品的竞争优势与卖
点；</SPAN><o:p></o:p></FONT></P>
<P class=MsoNormal
style="MARGIN: 0px 0cm 0px 21pt; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">
3. <SPAN
class=Apple-converted-space> </SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">掌握外部需求和内部需求一体化管理的机制，从而降低产品的端到端生命周期成本；</SPAN><o:p></o:p></FONT></P>
<P class=MsoNormal
style="MARGIN: 0px 0cm 0px 21pt; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">
4. <SPAN
class=Apple-converted-space> </SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">掌握产品核心诉求的提炼方法，确定有吸引力的产品概念；</SPAN><o:p></o:p></FONT></P>
<P class=MsoNormal
style="MARGIN: 0px 0cm 0px 21pt; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">
5. <SPAN
class=Apple-converted-space> </SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">掌握支撑研发需求工程各个阶段工作运作的工具和操作方法</SPAN></FONT></P></LI></UL>
<P
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; FONT-FAMILY: 微软雅黑; COLOR: rgb(51,51,51); MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em"><BR></P>
<H2
style="FONT-SIZE: 12px; FONT-FAMILY: 微软雅黑; LINE-HEIGHT: 1.5em"><STRONG><FONT
color=#008080>培 训 对 象/Training Object</FONT></STRONG></H2>
<P class=MsoBodyTextIndent2
style="TEXT-ALIGN: justify; MARGIN: 0px 0cm 0px 21pt; LINE-HEIGHT: 32px"><FONT
color=#333333 face=微软雅黑><SPAN
style="FONT-SIZE: 12px; BACKGROUND-COLOR: rgb(248,248,248)">企业<SPAN
lang=EN-US>CEO/</SPAN>总经理、研发总监、研发经理<SPAN lang=EN-US>/</SPAN>项目经理<SPAN
lang=EN-US>/</SPAN>技术经理<SPAN
lang=EN-US>/</SPAN>产品经理、产品规划专家等</SPAN></FONT><SPAN lang=EN-US
style="FONT-SIZE: 9pt; FONT-FAMILY: Arial, sans-serif"><o:p></o:p></SPAN></P><BR>
<H2
style="FONT-SIZE: 12px; FONT-FAMILY: 微软雅黑; LINE-HEIGHT: 1.5em"><STRONG><FONT
color=#008080>课 程 大 纲/Outline</FONT></STRONG></H2><FONT
color=#333333><SPAN style="FONT-SIZE: 12px; FONT-FAMILY: 微软雅黑">
<H3 style="TEXT-ALIGN: center; LINE-HEIGHT: 1.5em">
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 1cm; MARGIN-TOP: 0px; TEXT-INDENT: -1cm"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">一、<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">案例分享<SPAN
style="FONT-WEIGHT: normal"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 1cm; MARGIN-TOP: 0px; TEXT-INDENT: -1cm"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">二、<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">六个基本概念<SPAN
style="FONT-WEIGHT: normal"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 39pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">1.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">什么是客户？<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">客户、用户、目标客户、潜在客户、<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">可以送给竞争友商的毒药客户</SPAN><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 39pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">2.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">什么是需求？<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">WANTS/NEEDS/DEMANDS、真假需求、客户需求、用户需求、产品需求、设计需求、需求规格、技术需求、非技术需求<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">2)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">案例：某运营上广告折射对需求五层次的理解<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 39pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">3.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">需求工作的2个基本点：<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">差异化<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">2)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">成本优势<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 39pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">4.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">需求工程全过程：<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">需求收集à需求整理à需求分析à概念确定à需求分解à需求实现与验证<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 39pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">5.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">官方体系对需求的定义：<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">RM（目的、关键实践、典型输出）<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">2)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">RD（目的、关键实践、典型输出）<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 39pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">6.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">产品经理3个核心素质特征：<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">敏锐的市场嗅觉<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">2)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">不屈不挠的战斗精神<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">3)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">团队协作和领导能力<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 39pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">7.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">演练与问题讨论<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 1cm; MARGIN-TOP: 0px; TEXT-INDENT: -1cm"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">三、<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">市场需求分析<SPAN
style="FONT-WEIGHT: normal"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 39pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">1.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">产品不同阶段的创新思路不同<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">产品创新阶段（颠覆性创新、应用性创新、产品创新、平台创新）<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">案例视频：鼠标的产生<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">案例讲解：Iphone的Siri<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">2)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">产品成熟阶段（营销创新、体验式创新、价值工程创新、集成创新、价值转移创新）<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">支撑案例讲解：Nike专卖店、游戏卖装备、汽车5S店、星巴克咖啡<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 39pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">2.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">产品扩展方法论<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">市场的新颖程度分析<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">2)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">公司的新颖程度分析<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 39pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">3.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">识别客户？<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">跨越鸿沟：5类客户<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">创新者：特征、关注点、价值<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">早期接收者：特征、关注点、价值<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">前期主流客户：特征、关注点、价值<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">后期主流顾客：特征、关注点、价值<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">落伍者：特征、关注点、价值<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">早期客户策略：保龄球法则<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">保龄球道<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">找准一号瓶<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">龙卷风、引爆流行<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">2)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">客户购买过程回溯分析<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">最终用户、销售支持、集成分销、增值代理……<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 39pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">2.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">客户分析<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">决策影响模型分析<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">2)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">核心关注点分析<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">3)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">实战演练与问题讨论<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 39pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">3.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">需求收集需要注意的问题<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">一对一访谈的技巧<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">2)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">探究原因而非简单问题<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">3)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">聚焦期望<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">4)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">询问而非推销<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 39pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">4.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">需求收集基本技能<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">需求收集调查问卷设计<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">2)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">需求访谈问题梳理<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">3)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">需求问题访谈7步法<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">4)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">需求访谈信息记录的方法<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">5)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">实战演练与问题讨论<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 39pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">5.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">需求收集的输出：客户需求收集模板（单项需求收集模板）<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">真正理解客户的意图<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'"><SPAN lang=EN-US
style="FONT-FAMILY: 'Microsoft Yahei'">“抽象之梯”法</SPAN>：深入探索、了解、洞察客户需求<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'"><SPAN lang=EN-US
style="FONT-FAMILY: 'Microsoft Yahei'">“客户的一天”</SPAN>：展现客户特征、困惑、渴望<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">案例分享：听筒</SPAN><st1:chmetcnv
w:st="on" tcsc="0" numbertype="1" negative="False" hasspace="False"
sourcevalue="10" unitname="米"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">10米</SPAN></st1:chmetcnv><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">长的电话机<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">2)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">客户描述和需求陈述<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">3)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">客户描述à
需求陈述五原则<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; TEXT-ALIGN: left; MARGIN-LEFT: 39pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">案例分享：具体产品客户描述到</SPAN><SPAN
style="LINE-HEIGHT: 1.5em; BACKGROUND-COLOR: rgb(255,255,255)"></SPAN></SPAN></P></H3><SPAN
style="FONT-WEIGHT: normal; LINE-HEIGHT: 1.5em">
<H3
style="FONT-SIZE: 12px; TEXT-ALIGN: center; DISPLAY: inline !important">
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; DISPLAY: inline !important; TEXT-INDENT: -21pt"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN>需求陈述案例分享（对应需求工程的用户需求+业务需求）</SPAN></P></H3>
<H3
style="FONT-SIZE: 12px; TEXT-ALIGN: center; DISPLAY: inline !important">
<DIV style="POSITION: static !important; TEXT-ALIGN: left"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'"><SPAN
style="LINE-HEIGHT: 1.5em; BACKGROUND-COLOR: rgb(255,255,255)"></SPAN></SPAN></DIV></H3></SPAN>
<H3 style="FONT-SIZE: 12px; TEXT-ALIGN: center">
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; TEXT-ALIGN: left; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">案例分享：某业务软件情节串联板需求收集和确认案例分享（对应需求工程的需求收集、实现诱导用户需求）<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">收集人信息、客户信息、需求信息、优先级、关联需求<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">2)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">需求收集和分拣流程介绍<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">3)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">案例分享：某公司单项需求描述要素讲解（客户需要翻译）<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">4)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">实战演练与问题讨论<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; TEXT-ALIGN: left; MARGIN-LEFT: 39pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">1.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">如何构造例行化的需求收集机制？<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">需求收集的IT支持<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">2)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">业务流程改进（出差流程等）<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">3)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">员工任职资格牵引<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">4)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">员工具体绩效承诺落实<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">5)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">案例分享：某公司市场需求管理制度讲解<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; TEXT-ALIGN: left; MARGIN-LEFT: 1cm; MARGIN-TOP: 0px; TEXT-INDENT: -1cm"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: 24px">四、</SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"><SPAN
class=Apple-converted-space> </SPAN> </SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: 1.5em">产品需求分析<SPAN
style="FONT-WEIGHT: normal"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; TEXT-ALIGN: left; MARGIN-LEFT: 39pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">1.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">需求群的划分<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">需求群划分的基本原则<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">2)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">需求分类方法（KJ亲和图法）<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; TEXT-ALIGN: left; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">基本类型分类法、生命周期阶段分类法<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; TEXT-ALIGN: left; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">优先级分类法、来源分类法<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; TEXT-ALIGN: left; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">稳定性分类法、风险级别分类法<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; TEXT-ALIGN: left; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">案例分享：某软件产品千条单项需求到产品特性转换的案例分享（实现需求工程的产品特性和业务需求）<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">3)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">如何保证需求的一致性<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; TEXT-ALIGN: left; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">需求冲突矩阵分析法<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; TEXT-ALIGN: left; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">案例分享：具体网络产品需求冲突矩阵分析讲解（实现CMMI所要求的需求一致性）<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; TEXT-ALIGN: left; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">实战演练与问题讨论<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; TEXT-ALIGN: left; MARGIN-LEFT: 39pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">2.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">如何区分需求优先等级（权重确定）<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; TEXT-ALIGN: left; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">KANO需求类型<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; TEXT-ALIGN: left; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">最好满足的需求、强制性需求、兴奋需求<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; TEXT-ALIGN: left; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><SPAN
style="FONT-WEIGHT: normal"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">如何通过二维矩阵正确区分以上3类需求？（正反求证法）<o:p></o:p></SPAN></SPAN></P><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: 1.5em">
<DIV style="POSITION: static !important; TEXT-ALIGN: left"><SPAN
style="FONT-FAMILY: 微软雅黑; FONT-WEIGHT: normal; LINE-HEIGHT: 1.5em; BACKGROUND-COLOR: rgb(255,255,255)"></SPAN></DIV></SPAN></H3>
<H3
style="FONT-SIZE: 12px; TEXT-ALIGN: center; DISPLAY: inline !important; LINE-HEIGHT: 1.5em"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; FONT-WEIGHT: normal">业界最佳产品需求等级划分法（BSA<SPAN
lang=EN-US
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: 1.5em; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -21pt">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN>法）</SPAN></SPAN></H3></SPAN><SPAN
style="FONT-SIZE: 12px; LINE-HEIGHT: 1.5em"></SPAN></FONT>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">2)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">需求（群）权重设置方法（AHP）<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">权重确定4步法<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">案例分享：具体需求权重设置样例介绍<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 39pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">1.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">实现成本优势：关注内部需求<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">DFX（DFT、DFM、DFA等）<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">2)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">RAS（可靠性、可用性、可维护性）<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 39pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">2.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">案例分享：具体系统产品需求包（特性需求清单）案例分享（完成需求工程要求的特性需求、业务需求的分析）<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 39pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">3.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">产品包需求输出（产品包需求模板（关键要素介绍））<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">优秀产品包需求的标准</SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 1cm; MARGIN-TOP: 0px; TEXT-INDENT: -1cm"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'"><B><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: 18px">五、</SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"><SPAN
class=Apple-converted-space> </SPAN> </SPAN></B></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: 1.5em"><B>产品概念确定</B><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 42pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">1.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">业界最佳客户需求的八个要素介绍（$APPEALS）<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">每个要素详细定义<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">2)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">每个要素的子要素分解<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">3)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">案例分享：某应用软件产品客户需求8要素子要素展开讲解（实现NPD要求的，基于竞争分析，确定不同特性的优先等级）<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 42pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">2.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">差异化创新，不走寻常路<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">分析客户关心什么<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">2)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">分析竞争友商满足程度<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">3)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">分析潜在机会<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">4)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">确定自己的价值缺陷<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">5)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">案例分享：某高端服务器厂商的创新之路<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 42pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">3.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">创新4象限法<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">减少：案例分析<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">2)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">剔除：案例分析<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">3)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">增加：案例分析<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">4)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">创造：案例分析<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 42pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">4.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">产品概念确定<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 63pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">产品概念的定义<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 63pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">2)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">产品概念的测试（电梯测试法）<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 63pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">3)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">针对危害产品概念的客户需求3原则<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">倾听<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">赞美<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">全忘记<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 63pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">4)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">产品概念确定的7个核心法则：<o:p></o:p><SPAN
lang=EN-US
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: 1.5em; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -21pt">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN>不走寻常路才会有出路，案例讲解</SPAN></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">我是第一，我怕谁，案例讲解<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">要么最老，要么最新，案例讲解<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">让客户觉得你有秘方，案例讲解<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">跟老大对着干，案例讲解<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">客户总是随波逐流，案例讲解<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">成为专家，案例讲解<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 63pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">案例</SPAN>分享<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">：两个命运迥异的互联网软件的概念分析</SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'"><o:p></o:p></SPAN></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 63pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">2)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">实战演练与问题讨论<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 1cm; MARGIN-TOP: 0px; TEXT-INDENT: -1cm"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'"><B><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: 18px">六、 </SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> </SPAN></B></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: 1.5em"><B>设计需求分析</B><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 39pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">1.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">需求分解与分配的基本理念<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">物理分解与功能分解<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">2)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">哲理案例：从人类飞行的梦想思考需求分解与分配<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 39pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">2.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">特性需求到设计需求的转化工具：FBS、PBS<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">工具原理介绍<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; FONT-SIZE: 12px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; LINE-HEIGHT: 1.5em; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">2)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">案例分享：具体某业务应用软件某特性的FBS样例（实现特性需求和设计需求的衔接）<o:p></o:p></SPAN></FONT></P><SPAN
style="FONT-SIZE: 12px; FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: 1.5em"><FONT
color=#333333>设计需求（功能需求）定义的工具：<SPAN lang=EN-US
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: 1.5em; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -21pt">1.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN>UseCase、情节串联板</SPAN></FONT></SPAN></DIV>
<DIV class=Section1 style="FONT-SIZE: 12px; LINE-HEIGHT: 1.5em">
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">Usecase的基本要素：角色、用例、用例名、系统边界<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">2)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">有效识别角色的方法介绍<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">3)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">用例识别方法介绍<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">4)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">用例的命名原则<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">5)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">6种常见的用例描述错误分析<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">6)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">实战演练与问题讨论<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-LEFT: 39pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">2.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">需求分解与分配操作<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">需求分配<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">需求分配表（RAS）介绍<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">什么是需求因子？<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">形成设计需求、产品规格定义<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-LEFT: 81pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">ü<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">实战演练与问题讨论<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">2)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">案例分享：具体系统产品客户需求->产品包需求->设计需求->需求分解的全称需求案例分享<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-LEFT: 39pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">3.<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">需求双向跟踪机制（RTM）<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">需求编号规范介绍<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">2)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">需求跟踪的必要性<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">3)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">前向跟踪<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-LEFT: 60pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><FONT
color=#333333><SPAN style="FONT-FAMILY: 'Microsoft Yahei'">4)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">后向跟踪<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-LEFT: 1cm; MARGIN-TOP: 0px; TEXT-INDENT: -1cm"><FONT
color=#333333><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'"><B>七、总结</B></SPAN></FONT></P></DIV>
<DIV id=content_1 class=event_outline
style="FONT-SIZE: 12px; FONT-FAMILY: 微软雅黑; LINE-HEIGHT: 1.5em"><FONT
color=#333333><BR></FONT></DIV>
<DIV id=content_1 class=event_outline
style="FONT-SIZE: 12px; FONT-FAMILY: 微软雅黑; LINE-HEIGHT: 1.5em"><FONT
color=#333333><BR></FONT></DIV>
<DIV id=content_1 class=event_outline
style="FONT-SIZE: 12px; FONT-FAMILY: 微软雅黑; LINE-HEIGHT: 1.5em">
<H2><STRONG><FONT color=#008080>课 程 讲 师/Outline</FONT></STRONG></H2></DIV>
<DIV id=content_1 class=event_outline
style="FONT-SIZE: 12px; FONT-FAMILY: 微软雅黑; LINE-HEIGHT: 1.5em">
<P class=MsoNormal style="MARGIN-BOTTOM: 0px; MARGIN-TOP: 0px"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'"><B>董奎（</B><B>Don</B><B>）： </B><B>INCOSE</B><B>（国际系统工程师联合会</B><B>）会员</B><B><o:p></o:p></B></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-LEFT: 25.7pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-SIZE: 7pt; FONT-FAMILY: 'Microsoft Yahei'; COLOR: black; LINE-HEIGHT: normal"> </SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'"><B><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: black">专业背景：</SPAN></B><B><SPAN
lang=EN-US
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: black"><o:p></o:p></SPAN></B></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-TOP: 0px; TEXT-INDENT: 21pt"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">十多年高科技企业的研发与管理实践经验，在某著名高科技企业工作期间，先后担当项目经理、系统工程师、产品经理、软件部经理；先后作为三个产品的主任系统工程师，带领系统分析团队开展客户需求调研、产品特性定义和详细的需求分解与分配等端到端的需求管理工作，奠定了产品市场的成功；长期与国际顶尖咨询顾问一起工作，全程参与该公司研发管理变革项目。曾驻印度工作一年半，先后负责四个合作项目（合作方分别为：BFL、Infosys）的实施，全程参与印度研究所CMM四级认证过程；对业务导向的研发质量管理体系的构建有深入地研究。<o:p></o:p></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-LEFT: 25.7pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-SIZE: 7pt; FONT-FAMILY: 'Microsoft Yahei'; COLOR: black; LINE-HEIGHT: normal"> </SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'"><B><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: black">研发管理咨询经验：</SPAN></B><B><SPAN
lang=EN-US
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: black"><o:p></o:p></SPAN></B></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-LEFT: 4.8pt; MARGIN-TOP: 0px; TEXT-INDENT: 16.3pt"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">曾作为项目总监或经理主导了10多个研发管理咨询项目，帮助这些企业全面建立研发管理体系（流程、组织、绩效），有效地提升了这些公司的研发效率和创新能力：</SPAN><o:p></o:p></P>
<P style="MARGIN: 0px 0cm 0px 42pt; TEXT-INDENT: -21pt"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext">1)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext">华大电子<o:p></o:p></SPAN></P>
<P style="MARGIN: 0px 0cm 0px 42pt; TEXT-INDENT: -21pt"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext">2)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext">超图软件<o:p></o:p></SPAN></P>
<P style="MARGIN: 0px 0cm 0px 42pt; TEXT-INDENT: -21pt"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext">3)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext">上海格尔<o:p></o:p></SPAN></P>
<P style="MARGIN: 0px 0cm 0px 42pt; TEXT-INDENT: -21pt"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext">4)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext">网易<o:p></o:p></SPAN></P>
<P style="MARGIN: 0px 0cm 0px 42pt; TEXT-INDENT: -21pt"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext">5)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext">重庆奥普泰<o:p></o:p></SPAN></P>
<P style="MARGIN: 0px 0cm 0px 42pt; TEXT-INDENT: -21pt"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext">6)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext">佳讯飞鸿<o:p></o:p></SPAN></P>
<P style="MARGIN: 0px 0cm 0px 42pt; TEXT-INDENT: -21pt"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext">7)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext">广联达软件<o:p></o:p></SPAN></P>
<P style="MARGIN: 0px 0cm 0px 42pt; TEXT-INDENT: -21pt"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext">8)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext">京信通信<o:p></o:p></SPAN></P>
<P style="MARGIN: 0px 0cm 0px 42pt; TEXT-INDENT: -21pt"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext">9)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext">华胜天成<o:p></o:p></SPAN></P>
<P style="MARGIN: 0px 0cm 0px 42pt; TEXT-INDENT: -21pt"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext">10)<SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: windowtext">信利半导体<o:p></o:p></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-LEFT: 25.7pt; MARGIN-TOP: 0px; TEXT-INDENT: -21pt"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: black">n<SPAN
style="FONT-SIZE: 7pt; FONT-FAMILY: 'Microsoft Yahei'; COLOR: black; LINE-HEIGHT: normal"> <SPAN
class=Apple-converted-space> </SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'"><B><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: black">研发管理培训经验：</SPAN></B><B><SPAN
lang=EN-US
style="FONT-FAMILY: 'Microsoft Yahei'; COLOR: black"><o:p></o:p></SPAN></B></SPAN></P>
<P class=MsoNormal
style="MARGIN-BOTTOM: 0px; MARGIN-LEFT: 4.8pt; MARGIN-TOP: 0px; TEXT-INDENT: 16.3pt"><SPAN
style="FONT-FAMILY: 'Microsoft Yahei'">曾为海尔、研祥科技、宇通重工、康佳集团、北京移动、北大方正、阿里巴巴、华胜天成、南太电子、网易、富港电子、用友软件、星网锐捷、东软股份、格林威尔、金蝶软件、天马微电子、超图地理、华动飞天、新奥特、信利半导体、郎坤软件、深圳桑菲、久其软件、德信无线、新意科技、沈阳移动、光桥科技、斯特奇、合力金桥、蓝托扑、绿盟科技、建行总行开发中心、成都迈普、上海电信、佳讯飞鸿、德信无线、创维集团、威创日新、TCL、日电电子、展讯通信、易思科技、盛大网络、威科姆科技、协同集团、成都索贝、重庆奥普泰、京信通信、汇川技术、亿力吉奥、迈瑞医疗、同方威视、大唐移动、中软国际、北大方正、思源电气、南京华瑞杰、联想网域、天津通广、兴唐通信、寿力亚洲、浪潮计算机、上海华虹、浦发银行、恒宝股份、武大吉奥、广东电信研究院、华宁电子、三安光电、广西博联、东方通信、北京拓明等100多家企业提供了专业的研发管理培训，涉及的行业包括通信、软件、互联网、家电、运营商、芯片等。</SPAN><SPAN
style="FONT-FAMILY: Arial, sans-serif"><o:p></o:p></SPAN></P></DIV>
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color=#333333><BR><BR></FONT>
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<TD style="FONT-SIZE: 12px; FONT-FAMILY: 微软雅黑; LINE-HEIGHT: 1.5em"
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<H2><STRONG><FONT color=#008080>课 程 报 名/Sign up</FONT></STRONG></H2>
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<P style="MARGIN-BOTTOM: 0px; MARGIN-TOP: 0px"><FONT color=#333333
face=微软雅黑><SPAN style="FONT-SIZE: 12px">参会人1</SPAN></FONT><BR><FONT
color=#333333 face=微软雅黑><SPAN style="FONT-SIZE: 12px">姓
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bgColor=#f8f8f8><BR><BR><BR><BR><BR></TD></TR>
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<H2><STRONG><FONT color=#008080>报 名 联 系/Contact</FONT></STRONG></H2><B
style="FONT-SIZE: 15px; FONT-FAMILY: Simsun; TEXT-ALIGN: justify; LINE-HEIGHT: 19px; BACKGROUND-COLOR: rgb(242,242,242)"><FONT
face=微软雅黑>报 名 咨 询：</FONT></B><SPAN
style="FONT-SIZE: 15px"><B>金先生<BR>报 名 电 话：15901824329（本课 程亦可定制企业内 训服务，欢迎来电详询） <BR>报 名 邮 箱：</B><A
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href="mailto:enroll@training-sh.com">enroll@training-sh.com</A><BR>(请填写以上报 名 信 息回复至此邮 箱) </SPAN>
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<TD colSpan=2> </TD></TR>
<TR>
<TD
style="FONT-SIZE: 12px; FONT-FAMILY: 微软雅黑; COLOR: rgb(51,51,51); LINE-HEIGHT: 1.5em"
colSpan=2>退 订请发送至“<SPAN
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style="TEXT-DECORATION: none !important"
href="mailto:%20tuiding@exlngldie.com"> tuiding@exlngldie.com</A></SPAN>”，谢谢。</TD></TR></TBODY></TABLE></DIV></DIV>
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