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<span class="fcPreviewText" style="font-size: 0px; line-height: 0px; max-height: 0px; max-width: 0px; opacity: 0; overflow: hidden; visibility: hidden; mso-hide: all; display: none;">Email Marketing & Automation Tools</span><table align="center" border="0" cellpadding="0" cellspacing="0" height="100%" width="100%" id="bodyTable" style="border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; height: 100%; margin: 0; padding: 0; width: 100%; background-image: none; background-repeat: no-repeat; background-position: center; background-size: cover;">
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<p style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; line-height: 150%; font-size: 16px; margin: 10px 0; padding: 0; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;">There are a few key elements to be on the lookout for when comparing and selecting the best email marketing software for your marketing needs:</p>
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<li style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; line-height: 120%; font-size: 16px; margin-bottom: 5px; padding-bottom: 0px; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;">Pre-designed Mobile-Responsive Templates</li>
<li style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; line-height: 120%; font-size: 16px; margin-bottom: 5px; padding-bottom: 0px; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;">Third-Party Apps/Integrations</li>
<li style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; line-height: 120%; font-size: 16px; margin-bottom: 5px; padding-bottom: 0px; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;">List Segmentation Abilities</li>
<li style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; line-height: 120%; font-size: 16px; margin-bottom: 5px; padding-bottom: 0px; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;">Personalization Capabilities</li>
<li style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; line-height: 120%; font-size: 16px; margin-bottom: 5px; padding-bottom: 0px; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;">Advanced Analytics Tools and A/B Testing Tools</li>
<li style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; line-height: 120%; font-size: 16px; margin-bottom: 5px; padding-bottom: 0px; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;">Heatmaps</li>
<li style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; line-height: 120%; font-size: 16px; margin-bottom: 5px; padding-bottom: 0px; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;">24/7 Customer Service</li>
<li style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; line-height: 120%; font-size: 16px; margin-bottom: 5px; padding-bottom: 0px; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;">Lead Collection Tools</li>
<li style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; line-height: 120%; font-size: 16px; margin-bottom: 5px; padding-bottom: 0px; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;">Ease-of-use</li>
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<h3 style="line-height: 140%; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; display: block; margin: 12px 0px; padding: 0; font-size: 18px; font-style: normal; letter-spacing: normal;">Lead Scoring</h3>
<p style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; line-height: 150%; font-size: 16px; margin: 10px 0; padding: 0; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;">Another important component of email marketing and automation is lead scoring. Lead scoring is the process of assigning a value to leads which represent the stage they are at within your conversion funnel. This important aspect can lead to more targeted marketing efforts and cohesiveness between the marketing and sales team, which will in-turn result in increased sales.</p>
<p style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; line-height: 150%; font-size: 16px; margin: 10px 0; padding: 0; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;">Automation creates a sense of connectedness for those on your email list, leading them through the complete marketing journey until the desired action is taken and a conversion occurs.</p>
<p style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; line-height: 150%; font-size: 16px; margin: 10px 0; padding: 0; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;">Finally, you can think of automation in terms of inbound and outbound marketing. Traditional email marketing doesn’t allow marketers to do much but send email blasts, collect minimal data and use it to make optimizations to text in upcoming emails as a result. This process is outbound only.</p>
<p style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; line-height: 150%; font-size: 16px; margin: 10px 0; padding: 0; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;">Automation, however, sends a different message, and quite literally, creates an inbound marketing experience where two way communication is not only something that is sought out, but encouraged.</p>
<p style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; line-height: 150%; font-size: 16px; margin: 10px 0; padding: 0; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;"> </p>
<p style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; line-height: 150%; font-size: 16px; margin: 10px 0; padding: 0; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; text-align: center;"><a href="https://chosenaction.com?ns_url=12z&mid=102171" style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; color: #ffffff; background-color: #01c91a; font-size: 16px; border-radius: 5px; text-decoration: none; font-weight: normal; font-style: normal; padding: 0.8rem 1rem; border-color: #0072ff;">More Info</a></p>
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