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<span class="fcPreviewText" style="font-size: 0px; line-height: 0px; max-height: 0px; max-width: 0px; opacity: 0; overflow: hidden; visibility: hidden; mso-hide: all; display: none;">Email Marketing & Automation Tools</span><table align="center" border="0" cellpadding="0" cellspacing="0" height="100%" width="100%" id="bodyTable" style="border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; height: 100%; margin: 0; padding: 0; width: 100%; background-image: none; background-repeat: no-repeat; background-position: center; background-size: cover;">
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<p style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; line-height: 150%; font-size: 16px; margin: 10px 0; padding: 0; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;">Email marketing and automation platforms have multiple purposes, one being to drive sales, another to increase conversions, qualified leads and other factors also predetermined to be goals.</p>
<p style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; line-height: 150%; font-size: 16px; margin: 10px 0; padding: 0; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;">Focusing on email marketing, traditional platforms essentially allow you to send email blasts and track parameters like click through and open rate.</p>
<p style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; line-height: 150%; font-size: 16px; margin: 10px 0; padding: 0; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;">Adding automation to your email marketing campaigns enables you to first set conversion goals, and second – automate many of the elements of an email campaign, including:</p>
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<li style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; line-height: 120%; font-size: 16px; margin-bottom: 5px; padding-bottom: 0px; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;">Sending thank you emails after a purchase is made</li>
<li style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; line-height: 120%; font-size: 16px; margin-bottom: 5px; padding-bottom: 0px; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;">Gaining insight as to which emails contacts open</li>
<li style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; line-height: 120%; font-size: 16px; margin-bottom: 5px; padding-bottom: 0px; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;">Sending special offers including discounts</li>
<li style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; line-height: 120%; font-size: 16px; margin-bottom: 5px; padding-bottom: 0px; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;">Sending abandoned cart reminders</li>
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<p style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; line-height: 150%; font-size: 16px; margin: 10px 0; padding: 0; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;">Marketing automation software is capable of monitoring every digital interaction a lead has with your business, making it more sophisticated than traditional email marketing platforms.</p>
<p style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; line-height: 150%; font-size: 16px; margin: 10px 0; padding: 0; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;"> </p>
<p style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; line-height: 150%; font-size: 16px; margin: 10px 0; padding: 0; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; text-align: center;"><a href="https://chosenaction.com?ns_url=12A&mid=147437" style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; color: #ffffff; background-color: #4bae00; font-size: 16px; border-radius: 5px; text-decoration: none; font-weight: normal; font-style: normal; padding: 0.8rem 1rem; border-color: #0072ff;">More Info</a></p>
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