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<p><span style="color:#000000"><span style="font-size:24px"><strong>Customer Journey Analytics Standard Requirements Toolkit</strong></span></span><br />
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<p style="text-align:center"><span style="color:#000000"><span style="font-size:20px">Crucial Requirements:</span></span></p>
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<li style="text-align: left;"><span style="color:#000000"><span style="font-size:15px">What are your organizations current practices that are used to protect proprietary information and customer privacy and personal information. Does the company have an information classification and handling policy?</span></span><br />
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<li style="text-align: left;"><span style="color:#000000"><span style="font-size:15px">CRM systems consolidate customer data from multiple sources and provide analytical tools for answering questions such as: what is the value of a particular customer to the firm over his/her lifetime?</span></span><br />
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<li style="text-align: left;"><span style="color:#000000"><span style="font-size:15px">You might be able to hire on contract resources (or, more likely, stick someone down in marketing with the job) to create the content in time for the initial launch, but who will keep it up to date?</span></span><br />
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<li style="text-align: left;"><span style="color:#000000"><span style="font-size:15px">How do data brokers verify that its customers have legitimate need for the information they purchase, and how will this verification process change in response to recent data-security breaches?</span></span><br />
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<li style="text-align: left;"><span style="color:#000000"><span style="font-size:15px">How can you incorporate new data and analytics into CX analysis (e.g., social listening, text, photo and video analytics, location-based data) to further understand CX and the customer journey?</span></span><br />
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<li style="text-align: left;"><span style="color:#000000"><span style="font-size:15px">Do your third party relations impose the same set of internal standards on itself and its subcontractors (e.g., for customer service, privacy, security, etc.) as you do for your brand?</span></span><br />
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<li style="text-align: left;"><span style="color:#000000"><span style="font-size:15px">Strategically minded managers are looking for an improved process resulting in better customer experience, loyalty and profits. Do these challenges ring true for your business?</span></span><br />
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<li style="text-align: left;"><span style="color:#000000"><span style="font-size:15px">What does it mean for your organization that services are intangible and how do your marketers of services overcome the problems associated with intangibility?</span></span><br />
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<li style="text-align: left;"><span style="color:#000000"><span style="font-size:15px">Are you willing to go all the way to deliver on a specific brand promise; and are you willing to do something that appears customer unfriendly to help fund it?</span></span><br />
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<li style="text-align: left;"><span style="color:#000000"><span style="font-size:15px">Monitor and control of cloud services: Do customers get commercial service level agreements (SLAs), which can be adapted to the needs of the customers?</span></span><br />
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<p><strong>The U.S. Department of Commerce, National Institute of Standards and Technology (NIST) has included</strong> The Art of Service's Cyber Security Self Assessment on their Framework Industry Resources list since The Art of Service's Self Assessment <strong>is deemed qualified, accurate and comprehensive as a Guidance</strong> that Incorporates the Framework: <a href="http://zaale.com/l/J9dyb892892r4VxIWGcw892l7Etw/7kpUZtLMCLSuobbuFvlnGw/CNoCQOm9rMoRvOd2dkb0Cg">https://www.nist.gov/cyberframework/industry-resources</a></p>
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