[Freedombox-discuss] "Promotion and Visual Identity"

[Robert Martinez]

Thanks for your feedback Deb!

I'm aware of the msn logo. But I see no big problem, especially after 
their last soft relaunch.
The msn logo is a multicolored, 3D rotated and transparent butterfly.
If you see them side by side they are really different.


On 03/11/11 16:49, Deborah Nicholson wrote:
>
>     > If this is an example of the quality of your work, thank you for
>     > joining the project.  You just raised the value of the brand.
>
>
> Absolutely! This is a very thorough style guide. I really like the 
> colors and typography. The logo may need more workshopping. Sadly the 
> first thing I think of when I see the butterfly is the MSN logo. We'd 
> end up having a more conversations about how we haven't got anything 
> to do with windows than we'd want.
>
>     > The butterfly does convey freedom to a larger audience than a Gnu
>     > reference does.  Thank you for that suggestion.
>     > The butterfly does carry a notion of fragility which people should
>     > recognize is an intrinsic feature of Freedom.  Again, thank you.
>     >
>
>
> That said, I do agree that something like a butterfly is more 
> immediately recognizable than the GNU is -- present company excepted. 
> Perhaps we should take a look at birds.
>
> The bee is a good suggestion, especially since bees are social and 
> work in concert to accomplish important tasks, like protecting the 
> hive. Perhaps a detailed logo would look a lot like a bee and the 
> abstracted version could be a yellow and black box with wings?
>
>
> Just brainstorming. Thank you Robert for taking thetime to lay out all 
> the peices involved in a visual identity!
> Cheers,
> Deb
> (not Debora btw)
>
>
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